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Research papers

Lost in translation

The last decade has seen phenomenal growth in market research activity in emerging Asian markets; much of the growth has been driven by Western multinationals seeking to enter or extend their reach in Asian markets. In response, a dynamic Asia-based...

Catalogue: Asia Pacific 2013: Asia On The Move
Authors: Sue Siewert, David G. Bakken
April 7, 2013
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Citation

Siewert and Bakken (2013a, April 07). Lost in translation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/lost-in-translation